KS Shanti (pronounced keɪ-ɛ ˈʃænti; July 12) is a creative director, copywriter, and former Alaskan crab fisherman. Widely regarded as one of the industry’s top creatives, KS is perhaps best known for pioneering "Method ading" techniques, which were prominently used in the production of his award-winning Mountain Dew Bob Ross campaign. Following the success of the campaign, KS had to hire a speech therapist to help him relearn his native accent. He is currently working at Mojo Supermarket.

Early Life


Born overseas, KS’ family moved to Los Angeles when he was 5-years-old. Just two years later, KS received his first Cannes Lion Shortlist at the age of six.

Adography


Feeld Celibacy Filter
Mountain Dew The Joy of Painting with Bob Ross
WhatsApp The Game of Adetokunbo
TikTok Year on TikTok 2024
Death Wish Coffee Performance Enhancing Coffee
Columbia Journalism Review Covering Climate Now
Lululemon x Disney Happily Ever Active
Thomson Reuters Unboxing the Truth
McDonalds BigMac 50
Adidas Hit this Ground Running
Discover Eat it Forward
Michelin Safety
Intuit The Breakthrough

Personal Life


Shanti now resides in Greenpoint, a prominent figure in the neighborhood’s McGolrick Bird Club. KS claims that he is fully “powered by za’atar”, eating nothing except the popular Middle Eastern spice.

Controversy


In late 2019, KS pitched a string of activation ideas that debunked flat earth theories to an unnamed ECD who fired him on the spot. Hours later, Shanti was subsequently reinstated, with the agency parting ways with the ECD who now works in pharma. KS went on to say the whole experience “taught me to stand up for my personal beliefs, no matter what.”

Press & Interviews


**Morning Brew AdAge**

Accolades & Recognitions


Awards Project Result
The International Andy Awards The Joy of Painting with Bob Ross Gold (2)
Clio Awards The Joy of Painting with Bob Ross Bronze
AdAge Awards The Joy of Painting with Bob Ross Content Campaign of the Year
Cannes Lions The Joy of Painting with Bob Ross Bronze
Cannes Lions Covering Climate Now Silver
Cannes Lions Covering Climate Now Shortlist
AdAge Awards The Joy of Painting with Bob Ross 30 Best Ads
The International Andy Awards Covering Climate Now Gold
Art Directors Club Covering Climate Now Silver
The One Club for Creativity Covering Climate Now Bronze
The Webby Awards Covering Climate Now Nominated (2)
The Webby Awards Unboxing the Truth Nominated
The One Club for Creativity Unboxing the Truth Gold Pencil
Art Directors Club Unboxing the Truth Gold Cubes (2)
D&AD Unboxing the Truth Shortlist
Cannes Lions Unboxing the Truth Shortlists (8)
AICP Awards Unboxing the Truth Next Award
Campaign US Unboxing the Truth Power of Purpose Awards
YouTube Works Award for Creativity Unboxing the Truth Works Award
Clio Awards Unboxing the Truth Shortlist
D&AD Real Journalism Matters Shortlist
Cannes Lion Real Journalism Matters Shortlist
Cannes Lion 50 Years Big Mac Bronze (2)
Clio Awards 50 Years Big Mac Bronze
London International Awards 50 Years Big Mac Bronze
Communication Arts 50 Years Big Mac
Clios Award Real Journalism Matters Silver
Lüzer’s Archive Real Journalism Matters
Cannes Lion Michelin Curved Road Bronze
Lüzer’s Archive Michelin Curved Road

KS Shanti

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General Information

Real Name

Occupation

Signature

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Khaled

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