KS Shanti (pronounced keɪ-ɛ ˈʃænti; July 12) is a creative director, copywriter, and former Alaskan crab fisherman. Widely regarded as one of the industry’s top creatives, KS is perhaps best known for pioneering "Method ading" techniques, which were prominently used in the production of his award-winning Mountain Dew Bob Ross campaign. Following the success of the campaign, KS had to hire a speech therapist to help him relearn his native accent. He is currently working at Mojo Supermarket.
Born overseas, KS’ family moved to Los Angeles when he was 5-years-old. Just two years later, KS received his first Cannes Lion Shortlist at the age of six.
Feeld | Celibacy Filter |
---|---|
Mountain Dew | The Joy of Painting with Bob Ross |
The Game of Adetokunbo | |
TikTok | Year on TikTok 2024 |
Death Wish Coffee | Performance Enhancing Coffee |
Columbia Journalism Review | Covering Climate Now |
Lululemon x Disney | Happily Ever Active |
Thomson Reuters | Unboxing the Truth |
McDonalds | BigMac 50 |
Adidas | Hit this Ground Running |
Discover | Eat it Forward |
Michelin | Safety |
Intuit | The Breakthrough |
Shanti now resides in Greenpoint, a prominent figure in the neighborhood’s McGolrick Bird Club. KS claims that he is fully “powered by za’atar”, eating nothing except the popular Middle Eastern spice.
In late 2019, KS pitched a string of activation ideas that debunked flat earth theories to an unnamed ECD who fired him on the spot. Hours later, Shanti was subsequently reinstated, with the agency parting ways with the ECD who now works in pharma. KS went on to say the whole experience “taught me to stand up for my personal beliefs, no matter what.”
Awards | Project | Result |
---|---|---|
The International Andy Awards | The Joy of Painting with Bob Ross | Gold (2) |
Clio Awards | The Joy of Painting with Bob Ross | Bronze |
AdAge Awards | The Joy of Painting with Bob Ross | Content Campaign of the Year |
Cannes Lions | The Joy of Painting with Bob Ross | Bronze |
Cannes Lions | Covering Climate Now | Silver |
Cannes Lions | Covering Climate Now | Shortlist |
AdAge Awards | The Joy of Painting with Bob Ross | 30 Best Ads |
The International Andy Awards | Covering Climate Now | Gold |
Art Directors Club | Covering Climate Now | Silver |
The One Club for Creativity | Covering Climate Now | Bronze |
The Webby Awards | Covering Climate Now | Nominated (2) |
The Webby Awards | Unboxing the Truth | Nominated |
The One Club for Creativity | Unboxing the Truth | Gold Pencil |
Art Directors Club | Unboxing the Truth | Gold Cubes (2) |
D&AD | Unboxing the Truth | Shortlist |
Cannes Lions | Unboxing the Truth | Shortlists (8) |
AICP Awards | Unboxing the Truth | Next Award |
Campaign US | Unboxing the Truth | Power of Purpose Awards |
YouTube Works Award for Creativity | Unboxing the Truth | Works Award |
Clio Awards | Unboxing the Truth | Shortlist |
D&AD | Real Journalism Matters | Shortlist |
Cannes Lion | Real Journalism Matters | Shortlist |
Cannes Lion | 50 Years Big Mac | Bronze (2) |
Clio Awards | 50 Years Big Mac | Bronze |
London International Awards | 50 Years Big Mac | Bronze |
Communication Arts | 50 Years Big Mac | |
Clios Award | Real Journalism Matters | Silver |
Lüzer’s Archive | Real Journalism Matters | |
Cannes Lion | Michelin Curved Road | Bronze |
Lüzer’s Archive | Michelin Curved Road |
Real Name
Occupation
Signature
Khaled
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